Bavaria Holiday

Dirndl_2014

This weekend I decided to take it easy and re-load the batteries after the Swedish release. And, as usual, there is just no better place to relax then in Fischbachau. Me and my boyfriend Alex went to stay with Amely and Christine. We took a short turn to October Fest in Munich, but I had a cold so I took it … Read More

ElmlidBavaria Holiday

Thanks to TEDx Linz

TED_Logo

On Friday the 26th I was TEDx talking in Linz, Austria. I was nervous as crazy but  it was great fun. Thanks to Niki, Florian, Claudia, Roland and the whole team behind TEDxLinz for taking such great care of all of us Speakers. And great thank you to all the Speakers for being so supportive – THAT makes ALL the difference! … Read More

ElmlidThanks to TEDx Linz

BOOK CONTRIBUTOR – SASHA GORA, MUNICH

Sasha Gora

SASHA GORA, MUNICH Sasha has been playing many roles in the making of The Bread Exchange book. I met Sasha in Münich for the first time in 2011 when I was having a showroom for Levi’s Vintage. I had been baking Bread and Sasha brought me goodies from an internship in India in exchange. We kept contact and Sasha became a friend … Read More

Helly ParsonsBOOK CONTRIBUTOR – SASHA GORA, MUNICH

BOOK CONTRIBUTOR – JOHN BENJAMIN SAVARY, BERLIN

John Benjamin Savary

 JOHN BENJAMIN (BENNY) SAVARY, BERLIN I bumped into Benny on midsummer 2010. And his first comment to me was “Oh you are the Lady making the best bread I ever ate” and “I told my friend that I’m gonna marry this girl”. Benny probably had no clue it was midsummer that day – and that saying such a strong phrase to a Swedish … Read More

Helly ParsonsBOOK CONTRIBUTOR – JOHN BENJAMIN SAVARY, BERLIN

Last day for ordering the Swedish book!

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Last day for ordering the Swedish book! Wednesday and Thursday are the last days that I can take orders on the Swedish book for now. I can only send them out now when I am in Sweden. So if you want a signed copy of the book, hurry up now. Every book ordered on my blog will come with a limited produced Bread Bag … Read More

ElmlidLast day for ordering the Swedish book!

“Happiness in a Jar”

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One of the prettiest sounding trades I ever got was by a the little boy Noah, 5 years old. He traded what he calls “Happiness in a Jar”; pickeled cucumber. I totally know what he means with that. Personally I am addicted to sour polish cucumbers. In the Bread Exchange book there is a whole chapter dedicated to sour polish soups. I … Read More

Helly Parsons“Happiness in a Jar”

Behind the book scenes

CHronicle

I think I have mentioned it before, but I never really had the idea to write a book about the Bread Exchange. I did enjoy writing on my blog, and I loved collecting stories through my project, but that was it. When the US publisher Chronicle books approached me in 2012 I was a bit reluctant. I knew their books, … Read More

ElmlidBehind the book scenes

BOOK CONTRIBUTOR – KHEIRA LINDER, STOCKHOLM

Kheira Linder

 KHEIRA LINDER, SWEDEN I found Kheiras drawings on record covers of music that I liked on, hm, MySpace. It must have been 2006 and I was in Sweden to write my master thesis and tracks from Lars Kranholdt, or “This mess is mine”, was running warm on repeat. I wrote to her, she was German living in Berlin, and we ended up meeting. By now … Read More

Helly ParsonsBOOK CONTRIBUTOR – KHEIRA LINDER, STOCKHOLM

BOOK CONTRIBUTOR – NICOLE SALAZAR, NEW YORK

Nicole Salazar

BOOK CONTRIBUTOR – NICOLE SALAZAR, NEW YORK Nicole reached out to me to trade a bread when she was visiting Berlin on her holiday 3 years ago. My strongest memory after that first meeting with Nicole was probably all her questions on how I get the sourdough into different countries. When I later in our meeting realized that Nicole was … Read More

Helly ParsonsBOOK CONTRIBUTOR – NICOLE SALAZAR, NEW YORK

The Hide Away 2014: Monte West Coast, Portugal.

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This years tip for a secret hide away: Monte West Coast, Portugal Do you remember 1,5 years ago when I visited a place on crete that topped most places I ever visited? This hotel made such a footprint on my mind  that when Harpers Bazaar 6 month later asked for my favorite place to go I could only answer “Crete”. Obviously, … Read More

ElmlidThe Hide Away 2014: Monte West Coast, Portugal.