THE BREAD EXCHANGE STORY
“How does someone come up with the idea to trade bread and travel the entire world with a sourdough in their suitcase?”
You don’t. Such things just happen.
And when you do get the opportunity you better take it. Because that is what life is all about; so see the opportunities, then catch them and make sure to do something with them.
It took me years to realize the extent of what I was actually doing. That I had started a network of people that, just like myself, value quality and authenticity. In the beginning I thought what I was doing was about bread. But I no longer believe that. The bread was just a perfect door opener.
There is something special about bread that we all understand. Bread has a high poetic value regardless of our culture heritage or what religion or class we belong to. Not many things in our world have such a universal quality.
My bread is a very simple white sourdough bread baked with flour, water and salt; nothing special about that. But my bread is spiced with the inspiration of earlier trades. My bread is a carrier of tales. Because tales, for me, are the most complex and fascinating flavour enhancer there is. And it is this fourth secret ingredient that makes it special; the tales from good people I have met along the journey.
My bread has taken me to Afghanistan. It has opened a door to the European art collector elite in Switzerland. It took me over the Atlantic and invited me into underground farmers markets in California. Diverse to say the least. But most of all it has made me realize the value of the most simple and essential things that surround me. And if I am honest, I think that this is the most valuable lesson that The Bread Exchange project has taught me.
The Bread Exchange Book will be published Fall 2014 on the following markets and times:
SWEDEN – September 17th
EU – October 1st
U.S.A. – October 7th
Here you can read more about how it all started.