Esprit’s upcoming campaign

Malin - Esprit Muse

This week Esprit is launching their Fall Winter Campaign and I am part of it! The whole idea around the campaign is to feature women who are passionate about what they do (yes, that is me!). I believe that when you are doing what you are dedicated about you will also do it well. And anyone doing what they are passionate … Read More

Helly ParsonsEsprit’s upcoming campaign

The Bread Exchange x Eat In My Kitchen – Roast Apricots on Turmeric Bread

Apricot tumeric sourdough

The Bread Exchange x Eat In My Kitchen Over the next few months, The Bread Exchange will be featuring and collaborating with some of the interesting people we’ve met over the years and have in some way, shape or form been connected to or inspired by The Bread Exchange project. One of the people we have recently started a collaboration … Read More

Helly ParsonsThe Bread Exchange x Eat In My Kitchen – Roast Apricots on Turmeric Bread

New release date!

OCTOBER 1st This means, The European release will be one month earlier than expected! ANd pre-orders can be placed here.

ElmlidNew release date!


Laura Ximena Vilanueva Guerra

LAURA XIMENA VILANUEVA GUERRA, BERLIN It started of with a classic bread trade. 4 years ago Laura offered to compose the dream cake for my birthday. What do you like? she asked. Hm…“Blueberries” I answered. “And fudge.” “But no muerbeteig (shortcrust)” Magic happened and she made most amazing cake I ever tried. It was with Blueberries -and with a fudge … Read More


WIn a trip to Mauritius!

Screen shot 2014-08-15 at 23.15.36

You can win a trip to Mauritius, And The Bread Exchange can become the “Liebling of 2014″! The Myself Magazine from Conde Nast just published their names for the 2014 competition of the most inspiring people. The Bread Exchange is nominated in the “geniesser” (enjoyment) category. Thank You! The project is  in good company (Guila Enders would be my obvious … Read More

ElmlidWIn a trip to Mauritius!

Bread Exchange Tonight


I could not stay away from Baking today so I would have one bread to trade with you tonight. Bread will be ready at 8pm and to be picked up in Pberg. Let me know if you want it! The bread is colored Black, Sage crusted and baked with Water Flour and Salt! Flour is from a mill on the … Read More

ElmlidBread Exchange Tonight

Water Water Water


When I was writing my Stockholm story for my book it was hard not to write about the water. Because the water is one of the things I love the most about Stockholm. Stockholm is built on 14 islands connected by 57 bridges. It is a pretty stunning view. Since Stockholm was build as a water city it was also meant … Read More

ElmlidWater Water Water

“This is torture” he said.


This weekend I was baking for 2 events: The Kinfolk dinner and the NEXT organic fair in Berlin. Two events in one weekend meant no-sleep for me. And no sleep for my Boyfriend ether. From about 3.45 my alarm went off every half hour so I would not forget to fold or take bread out of the oven. On Sunday morning, the … Read More

Elmlid“This is torture” he said.

Bread Exchange on Instagram


I think very much in pictures, structures and colors. I am not a big user of twitter. But I do use instagram. So here are some details if you like to know more: Follow @BreadExchange on Instagram You can also see posts around The Bread Exchange under the hashtag #TheBreadExchange For posts around the book preperations please check #TheBreadExchangeBook   I’d love … Read More

ElmlidBread Exchange on Instagram

Bread Exchange goes Matcha

photo 2-2

I really like coffee. But I have reached a point where I have to admit that I can not really call my coffee drinking a procedure of enjoyment anymore. It is rather a simple habit. I am a fairly average Swedish coffee drinker. Which means I drink up to 5 cups of coffee a day. Preferably not the light American … Read More

ElmlidBread Exchange goes Matcha