There is a red thread going through my friends in the Fashion business: We all love good food.
I tend to like people who can appreciate food in general but within my business it seem to be a pretty safe card. They know how to treat themselves well, and that does not always come natural in this business of superficialness.
I met Julien 3 years ago when he visited my Wood Wood showroom. Of course I served him Bread. I ended up doing a small contribution for his magazine Shoes Up where I presented my breakfast on a tray.
Since then a lot of things has happened. I started my project Bread Exchange and Julien runs since1 year a Life Style Food Magazine called Fricote.
Fricote is different from any food magazine I ever read. It is not fuzzy. Not Snobbish. The food in itself is not fake styled (In some magazines food styling is more like a chemistry class). Just about good food and great stories in settings normally just seen in Fashion and Lifestyle Magazine.
In France being a foodie is easily seen as something decadent. But a true Foodie is, to me, never Snobbish. Being a foodie is about being openminded and curious.
For me Julian is the true Foodie.